Stadium LED Boards
Design Quilt
Asset Roll Out
The Challenge
Pat LaFrieda, a $200 million meat supplier, secured an advertising deal with the Prudential Center in New Jersey. However, with the hockey season fast approaching, they lacked a creative assets needed for stadium-wide display.
The Solution
Collaborating with Nick Solares of Pat LaFrieda, I created a flexible motion design system blending chaos and calm to capture attention. Inspired by hockey's brutal nature, I designed a high-energy stadium package to resonate with fans.
The Result
In under three weeks, I delivered and oversaw the testing of a complete digital advertisign package, which ran across the Prudential Center’s digital infrastructure, reaching over 350,000 fans throughout the season.
"Tomas' creative touch and technical expertise shone through in delivering this compelling and technically complex project. The final result was cohesive and impactful. Tomas' energetic and collaborative approach played a crucial role in the project's success."
Nick Solares, Brand Ambassador, Pat LaFrieda Meat Purveyors