The Challenge
Heart of Midlothian F.C. needed a unified system to display their three tiers of club sponsors across the stadium's digital platforms.
The Solution
Within a five-day timeframe, I developed three distinct advertising templates for high, mid, and low-tier sponsors, with higher tiers featuring enhanced motion treatments for increased visibility. Each template was designed to be editable and adaptable for various screen sizes throughout the stadium.
The Result
These advertisements were showcased to a 19,000-strong audience, enriching the matchday experience with a refined graphic aesthetic. This tiered approach provided clear value distinctions to potential sponsors, aligning advertisement prominence with sponsorship investment.